A lot of people assume that Google positions are a marker of website success. They are not.

If you are watching Google rankings, they will go up and down. This is normal.

There are any number of reasons why it can happen.

1. Competition for the word.
2. Changes in how Google measures.

You really don't need to worry about it. This is why:

Position in Google for any given keyword phrase is ABSOLUTELY IRRELEVANT to making good sales.

I know, you're being told everywhere that if you aren't on page 1 in google for your top keyword that you'll never make a sale. That is an absolute lie made by people who want you to pay to try to put you there, or a mistatement made by people who don't understand how it works.

We don't even rank for Web Design terms, yet we get good traffic and get calls from our websites. We've proven this with client sites also, and statistical evidence bears out what I'll say here.

Think of it this way...

If two people have a cold, and one takes medication to suppress the symptoms, which one is contagious?

No one would ask such an absurd question because we know that both are still contagious.

Same thing here - if you judge success by something that doesn't really matter to sales, then you are making the same kind of mistake as you would if you thought that stopping the sniffles and cough meant you no longer had a cold.

There are many complex factors involved. But something you need to know is:



And...

• LESS THAN 10% of the people who find you will find you using ANY of those common terms!
• The other 90% will find you through keyword phrases that you'd NEVER think of.

So what do you do?

1. Create information pages for your site that are original, and interesting. Choose topics related to your site focus. Make sure the pages are written BY YOU.
   
2. Get your site link out there into directories, onto forums, into blogs, etc. Be a nice person and just go be friendly online and leave your signature line.
   
3. Everywhere you go online and off, just politely leave your URL. Use it in email signature lines, and everywhere.
   
4. Measure traffic trends, and get clues about what to do from your TRAFFIC STATS, NOT from your Google Position. Google Positions mean NOTHING. Results mean something. Traffic stats are RESULTS. They can tell you a lot. Your site has comprehensive traffic stats, which you can access through your Cpanel.
   
5. Measure success by sales. If you aren't getting any sales, then you need to look at trends, and see if you are close to getting them - stats can help you know what might work.

At first, the majority of sales a website makes, is made through personal contact. True of EVERY website. So don't wait for your website to do it all for you. Keep working at it, and it will slowly build momentum.